Unipod
Unipod
Unipod
Unipod is a new podcast application that considers the increase in global users and the study purpose of podcast users. This app provides features that incorporate multi-scripts and allows for tagging and utilizing scripts for each content.
Domain
Entertainment & Media
Role
UX Research
UI Design
Product Design
Durartion
Set 2023 ~ Jan 2024
Overview
Challenge
Growing need of global audience who is not have English for their first language.
Podcast listener’s hidden intention to learn another language by just listening podcast.
Features that enables to recognize content at one glance.
Solution
Multi-Script for global users
Some Features that enables user’s study intends
Content categorization features
Memorize their podcast record
Challenge
Growing need of global audience who is not have English for their first language.
Podcast listener’s hidden intention to learn another language by just listening podcast.
Features that enables to recognize content at one glance.
Solution
Multi-Script for global users
Some Features that enables user’s study intends
Content categorization features
Memorize their podcast record
Discover
Background
While researching the podcast market, we found that the global market has experienced significant growth since the pandemic, with notable usage increases in non-English-speaking countries.
Expected Growth Rate of the Global Podcast Market
Growth of the Audio Market Since Before the pandemic.
An Expected Annual Growth Rate of 27.8% through 2032.
Podcast Listening Rate in selected country
The growth of podcast listening rates in non-English speaking countries.
Podcast Listening Rates Among 2,000 Respondents per Country in 2019 and 2022.
However, more than half of the podcast content is in English, which can be insufficient and challenging for non-English-speaking listeners.
Language Used in Each Podcast Episodes
60% of the content provided is supported in English.
Many of other podcast making their own translated version for users, but it costs a lot.
Background
While researching the podcast market, we found that the global market has experienced significant growth since the pandemic, with notable usage increases in non-English-speaking countries.
Expected Growth Rate of the Global Podcast Market
Growth of the Audio Market Since Before the pandemic.
An Expected Annual Growth Rate of 27.8% through 2032.
Podcast Listening Rate in selected country
The growth of podcast listening rates in non-English speaking countries.
Podcast Listening Rates Among 2,000 Respondents per Country in 2019 and 2022.
However, more than half of the podcast content is in English, which can be insufficient and challenging for non-English-speaking listeners.
Language Used in Each Podcast Episodes
60% of the content provided is supported in English.
Many of other podcast making their own translated version for users, but it costs a lot.
User Research
Survey Detail
To understand the podcast usage among people in non-English-speaking countries, we conducted a survey with 32 experienced podcast users.
The main reason for using podcasts was to enjoy the rich audio content, but due to language barriers, prevented users from having a fully satisfying experience.
Primary Purpose of Use
Ease of Use
Mobility
Audio
Richness of Content
Language Learning
Difficulty
Playback Issues(Lack of Indexing)
Lack of Script Provision
Device Issues
Inability to verify Unfamiliar Expressions
Content Related Issues
It was found that the majority of users include language learning as one of their main purposes for using podcasts. However, the features they desire are quite limited.
Actual Intent to Use of Podcast associate with Studying
Study purposes are included in the intent to use podcast.
Listening to podcasts is possible without a translator.
However, there is a demand for translation features.
How they study with Podcast?
A total of 93.7% responded that they use podcasts to study languages. Among them, 40.6% study just by listening, while 53.1% actively practice speaking as well.
Are they use Translator?
22% of respondents use translation, while about 78% do not.
However, 78% of those who currently do not use translation indicated that they would be willing to use them if provided within the app.
User Research
Survey Detail
To understand the podcast usage among people in non-English-speaking countries, we conducted a survey with 32 experienced podcast users.
The main reason for using podcasts was to enjoy the rich audio content, but due to language barriers, prevented users from having a fully satisfying experience.
Primary Purpose of Use
Ease of Use
Mobility
Audio
Richness of Content
Language Learning
Difficulty
Playback Issues(Lack of Indexing)
Lack of Script Provision
Device Issues
Inability to verify Unfamiliar Expressions
Content Related Issues
It was found that the majority of users include language learning as one of their main purposes for using podcasts. However, the features they desire are quite limited.
Actual Intent to Use of Podcast associate with Studying
Study purposes are included in the intent to use podcast.
Listening to podcasts is possible without a translator.
However, there is a demand for translation features.
How they study with Podcast?
A total of 93.7% responded that they use podcasts to study languages. Among them, 40.6% study just by listening, while 53.1% actively practice speaking as well.
Are they use Translator?
22% of respondents use translation, while about 78% do not.
However, 78% of those who currently do not use translation indicated that they would be willing to use them if provided within the app.
Define
Problem Statement
How can we deliver podcast content in a globally accessible form at minimal cost while maintaining the original content?
How can we help podcast listeners study effectively through podcasts?
Problem Statement
How can we deliver podcast content in a globally accessible form at minimal cost while maintaining the original content?
How can we help podcast listeners study effectively through podcasts?
User Persona
Podcast Usage Environment
Primarily listens to podcasts during his commute on public transportation.
Using iphone12 for listening podcast while commuting.
Seeks to learn about new design trends, Music, Cultural things for personal development
Core Needs
Seamless and Non boundary streaming service within commuting
Pain Points
Struggling in English content
Limited time to learn something
User Persona
Podcast Usage Environment
Primarily listens to podcasts during his commute on public transportation.
Using iphone12 for listening podcast while commuting.
Seeks to learn about new design trends, Music, Cultural things for personal development
Core Needs
Seamless and Non boundary streaming service within commuting
Pain Points
Struggling in English content
Limited time to learn something
Competitor Analysis
Through this analysis, I was able to contemplate the features that should accompany scripts. Often users are not just seeking scripts, but also functions for organizing content.
Competitor Analysis
Through this analysis, I was able to contemplate the features that should accompany scripts. Often users are not just seeking scripts, but also functions for organizing content.
Market Position
Positioning Statement
Accurate scripts with Minimal translation features
Quick Use
Simple Functions
Assisting with language study
Market Position
Positioning Statement
Accurate scripts with Minimal translation features
Quick Use
Simple Functions
Assisting with language study
Develop
Ideate
Providing multi-scripts enhances global user accessibility and helps in understanding the content better.
Inspired by User Demographic
The trend of providing subtitles or lyrics to enhance digital content accessibility ans user comprehension is steadily growing.
Ideate
Providing multi-scripts enhances global user accessibility and helps in understanding the content better.
Inspired by User Demographic
The trend of providing subtitles or lyrics to enhance digital content accessibility ans user comprehension is steadily growing.
MoSCoW Chart
Must Have
Playback Features
Multi-Scripts
Real time scripts
Language Setting Option
Should Have
Indexing Features
Content Categorization Features
Like, Follow Features
Could Have
Advanced Search
Customizable Themes and Layouts
Won't Have
Image Support Service
Language Learning Aids
MoSCoW Chart
Must Have
Playback Features
Multi-Scripts
Real time scripts
Language Setting Option
Should Have
Indexing Features
Content Categorization Features
Like, Follow Features
Could Have
Advanced Search
Customizable Themes and Layouts
Won't Have
Image Support Service
Language Learning Aids
Information Architecture
Information Architecture
MVP Flow Map
MVP Flow Map
Deliver
Low Fidelity Wireframe
Keep in mind this
Adjust the playback screen for one-handed operation.
Make the scripts variations to three types and design for one-handed operation.
Low Fidelity Wireframe
Keep in mind this
Adjust the playback screen for one-handed operation.
Make the scripts variations to three types and design for one-handed operation.
Mid Fidelity Wireframe
What's new
The main features, including multi-script, indexing, and note-taking have been updated.
Plan the content to be added.
Consider the minimum touchpoints for user testing.
Mid Fidelity Wireframe
What's new
The main features, including multi-script, indexing, and note-taking have been updated.
Plan the content to be added.
Consider the minimum touchpoints for user testing.
User Testing
Overall Feedback
Be Simple
User would never wanted complicated, multi-functional Record page.
Content-Cetric
Given the multilingual support, I should find a way to intuitively display the language of the content.
Keep Think MVP
Script & Memo Page is bit overwhelming for users.
Pros
Pros
Easy to activate and view scripts in both English and Korean.
Efficient keyword search functionality.
Using tags was straightforward due to familiarity with the concept.
Able to use most of function with one hand.
Cons
Cons
Using script indexing is not intuitive.
Each component’s touchpoint is a bit small for some users.
Lack of information on which language this content is produced in.
A vocabulary list seems like a too heavy feature for casual learners who study through podcast.
User Testing
Overall Feedback
Be Simple
User would never wanted complicated, multi-functional Record page.
Content-Cetric
Given the multilingual support, I should find a way to intuitively display the language of the content.
Keep Think MVP
Script & Memo Page is bit overwhelming for users.
Pros
Easy to activate and view scripts in both English and Korean.
Efficient keyword search functionality.
Using tags was straightforward due to familiarity with the concept.
Able to use most of function with one hand.
Cons
Using script indexing is not intuitive.
Each component’s touchpoint is a bit small for some users.
Lack of information on which language this content is produced in.
A vocabulary list seems like a too heavy feature for casual learners who study through podcast.
Branding
Voice of Product
Voice of Product
Symbolic representation of “UN” from our service name.
Embodies our commitment to providing seamless service to everyone.
Visually encapsulates the universal appeal of our products.
Typography
Targeting a global user base and providing scripts in multiple languages simultaneously required a font style with excellent cross-language compatibility. I chose Apple's SF Pro because it is well-suited for these characteristics and readability.
Typography
Branding
Voice of Product
Voice of Product
Symbolic representation of “UN” from our service name.
Embodies our commitment to providing seamless service to everyone.
Visually encapsulates the universal appeal of our products.
Typography
Targeting a global user base and providing scripts in multiple languages simultaneously required a font style with excellent cross-language compatibility. I chose Apple's SF Pro because it is well-suited for these characteristics and readability.
Typography
High-Fidelity Prototype
Multi-Script
Content-Centric
Indexing your podcast record
Memorizing for your slight studying
High-Fidelity Prototype
Multi-Script
Content-Centric
Indexing your podcast record
Memorizing for your slight studying
Design System
Design System
Takeaway
What I Learned
Through competitor analysis, I learned that it's crucial to know what basic services users expect in similar industries.
I learned that building a design system step-by-step from the atom stage makes future revisions and creations much easier.
I learned that setting the MVP is crucial, and it's important to implement features without exceeding this scope.
Future Improvement
In this project, the number of low-fi variations was limited. When it moved to mid-fi, the number of pages suddenly increased. Next time, I would conduct more experimental trials at the low-fi stage.
For this product's development, I would like to explore a wider range of research methods suitable for its progress.
I will set clear success criteria for the product and prepare to assess it through user interviews.
What I Learned
Through competitor analysis, I learned that it's crucial to know what basic services users expect in similar industries.
I learned that building a design system step-by-step from the atom stage makes future revisions and creations much easier.
I learned that setting the MVP is crucial, and it's important to implement features without exceeding this scope.
Future Improvement
In this project, the number of low-fi variations was limited. When it moved to mid-fi, the number of pages suddenly increased. Next time, I would conduct more experimental trials at the low-fi stage.
For this product's development, I would like to explore a wider range of research methods suitable for its progress.
I will set clear success criteria for the product and prepare to assess it through user interviews.
©All right on Hannah 2024
©All right on Hannah 2024
©All right on Hannah 2024