Nearnest
Nearnest
Nearnest
Nearnest is a service that sends a person to a third party online. It allows guardians to provide services on behalf of individuals who find it difficult to use existing online on-demand services directly.
Domain
On-demand home service
Role
Product Design
UX Research
UI Design
Durartion
Mar 2024 ~ Jun 2024
Team
Kim Jiho
Lee Kwanhyung
Lee Seungwon
Overview
Challenge
Finding appropriate services to send remotely to my ward or someone I care about is difficult.
Security issues with remote services make it hard to trust them.
Concerns about overcharging make using online on-demand home services worrisome.
Solution
Remote-friendly UX.
Ensure reliability with unique process that shows the work flow of helpers.
To prevent overcharging issues, helpers are allowed to charge only within a predefined range.
Challenge
Finding appropriate services to send remotely to my ward or someone I care about is difficult.
Security issues with remote services make it hard to trust them.
Concerns about overcharging make using online on-demand home services worrisome.
Solution
Remote-friendly UX.
Ensure reliability with unique process that shows the work flow of helpers.
To prevent overcharging issues, helpers are allowed to charge only within a predefined range.
Discover
Background
People who are not familiar with digital technology are finding it increasingly difficult to receive essential services.
The Digitally vulnerable population is rapidly growing among seniors.
% of U.S internet users who say they feel confident when using electronics.
Seniors are less confident when using electronic devices.
As seniors become digitally excluded, they receive fewer essential medical services.
Only about 11% of seniors used electronic devices for online medical consultations over a two-week period.
Increasing numbers of people living alone are boosting the demand for remote services sent by third parties.
Background
People who are not familiar with digital technology are finding it increasingly difficult to receive essential services.
The Digitally vulnerable population is rapidly growing among seniors.
% of U.S internet users who say they feel confident when using electronics.
Seniors are less confident when using electronic devices.
As seniors become digitally excluded, they receive fewer essential medical services.
Only about 11% of seniors used electronic devices for online medical consultations over a two-week period.
Increasing numbers of people living alone are boosting the demand for remote services sent by third parties.
Define
Problem Statement
How can an third-party send a service to someone who needs help?
How can we solve issues that occurs when we send someone to others house?
How can we deliver our service without asking too many questions about users' problems?
Problem Statement
How can an third-party send a service to someone who needs help?
How can we solve issues that occurs when we send someone to others house?
How can we deliver our service without asking too many questions about users' problems?
Target Audience
52yr David's Material status
He has been married for 20 years and has two daughters. He and his wife live in California near his work. David worries about his elderly mother, who lives alone in Texas, but he can't visit her often due to work. He also worries if his eldest daughter, who is away at college, is eating well.
Core Needs
Various services to check on his mother
Safe services that don't worrying while his daughter is being served.
Pain Points
Annoyed and tired by many emails and calls from different providers every time he applies for services.
Always having to ask his mother and daughter about the service status to ensure it was complete.
Frequently charged too much for regular services for two people, which is burdensome.
Target Audience
52yr David's Material status
He has been married for 20 years and has two daughters. He and his wife live in California near his work. David worries about his elderly mother, who lives alone in Texas, but he can't visit her often due to work. He also worries if his eldest daughter, who is away at college, is eating well.
Core Needs
Various services to check on his mother
Safe services that don't worrying while his daughter is being served.
Pain Points
Annoyed and tired by many emails and calls from different providers every time he applies for services.
Always having to ask his mother and daughter about the service status to ensure it was complete.
Frequently charged too much for regular services for two people, which is burdensome.
Competitor Analysis
We researched why online home services like "Task rabbit" and "Handy" struggle to send services to third parties. We found common industry issues and learned what to avoid.
Do
Offer a wide range of services beyond predefined categories.
Ensure users don't worry about security issues when using remote services.
Guarantee fair pricing.
Don't
Send unnecessary messages to users.
Ask users to confirm every possible scenario.
Provide incomplete & partial services.
Competitor Analysis
We researched why online home services like "Task rabbit" and "Handy" struggle to send services to third parties. We found common industry issues and learned what to avoid.
Do
Offer a wide range of services beyond predefined categories.
Ensure users don't worry about security issues when using remote services.
Guarantee fair pricing.
Don't
Send unnecessary messages to users.
Ask users to confirm every possible scenario.
Provide incomplete & partial services.
Develop
Develop
Develop
Core Function
Our app runs on a P2P model, needing two scenarios: the helper's service provision screen and the receiver's service reception screen.
Core Function
Our app runs on a P2P model, needing two scenarios: the helper's service provision screen and the receiver's service reception screen.
MVP Flow
User Scenario
Receiver David uses Nearnest to find a helper for his mother. Helper Tom accepts the job, and David monitors the service progress in real-time, ensuring everything goes smoothly.
MVP Flow
User Scenario
Receiver David uses Nearnest to find a helper for his mother. Helper Tom accepts the job, and David monitors the service progress in real-time, ensuring everything goes smoothly.
Information Architecture
Information Architecture
Deliver
Deliver
Deliver
Low Fidelity Wireframe
Recipient
Helper
Keep in mind this
By simplifying the tedious onboarding process to just posting a message, users might be unfamiliar with the system.
Determine where to place the step for helpers to propose costs upfront to eliminate overcharging.
How to display the communication process between recipients and helpers.
Low Fidelity Wireframe
Recipient
Helper
Keep in mind this
By simplifying the tedious onboarding process to just posting a message, users might be unfamiliar with the system.
Determine where to place the step for helpers to propose costs upfront to eliminate overcharging.
How to display the communication process between recipients and helpers.
High Fidelity Wireframe
Recipient
Helper
High Fidelity Wireframe
Recipient
Helper
Branding
Core Value
Logo
Typography & Color Palette
Branding
Core Value
Logo
Typography & Color Palette
Web Demo
Web Demo
Takeaway
Takeaway
Takeaway
What I Learned
Working with PMs, engineers, and technical sales teams, I've learned to plan and design products from multiple perspectives.
Setting an MVP early to check feasibility and establishing clear goals throughout the process are crucial.
Working with excellent team members, I learned the importance of being a good team leader. I realized that ensuring all team members have a unified understanding is essential in every meeting.
Future Improvement
While working with developers, we need to consider technical limitations, so we plan to present the MVP upfront and proceed with the project in an Agile manner.
Additionally, to ensure a smooth design handoff in the future, I plan to improve user flow documentation, provide function descriptions for each step, and indicate responsive design elements where applicable.
What I Learned
Working with PMs, engineers, and technical sales teams, I've learned to plan and design products from multiple perspectives.
Setting an MVP early to check feasibility and establishing clear goals throughout the process are crucial.
Working with excellent team members, I learned the importance of being a good team leader. I realized that ensuring all team members have a unified understanding is essential in every meeting.
Future Improvement
While working with developers, we need to consider technical limitations, so we plan to present the MVP upfront and proceed with the project in an Agile manner.
Additionally, to ensure a smooth design handoff in the future, I plan to improve user flow documentation, provide function descriptions for each step, and indicate responsive design elements where applicable.
©All right on Hannah 2024
©All right on Hannah 2024
©All right on Hannah 2024